LIMITED EDITION "SILO" ART BOOK WITH BRITISH DESIGNER, THOMAS HEATHERWICK, CBE

Commissioned by the V&A Waterfront, HOBERMAN produced a sumptuous oversized art book, limited to 750 copies. An extension of an art photography commission to record the long-abandoned silos of the V&A Waterfront precinct - the collector's piece, each signed and numbered by Marc Hoberman, and complete with a resin-encased rock of original concrete facade - sold out within 3 hours and today fetches increasing value in the collectible book market.

British Designer, Thomas Heatherwick, Marc Hoberman and David Green (CEO of V&A Waterfront)

Discovering the Art of Iconography: A Deep Dive into Marc Hoberman's "SILO – The Making of an Icon"

In the realm of contemporary art and visual storytelling, few works manage to capture the essence of a cultural phenomenon as compellingly as Marc Hoberman’s book, SILO – The Making of an Icon. This insightful publication offers readers an immersive journey into the creation, significance, and cultural impact of the iconic sculpture known as SILO, a towering figure that has become a symbol of resilience, innovation, and artistic expression.

Unveiling the Story Behind SILO

At its core, SILO is more than just a book; it's a narrative that chronicles the genesis and evolution of a public art installation that transcended its physical form to become a powerful cultural symbol. Hoberman meticulously details the conception process, from initial sketches and conceptual discussions to the technical challenges faced during construction. His narrative provides an insider’s perspective, revealing the passionate dedication of artists, engineers, and community stakeholders involved in bringing SILO to life.

The Construction of SILO and the visionary genius of Thomas Heatherwick

The creation of SILO was a monumental undertaking, rooted in innovative design and engineering. The project was led by renowned British designer Thomas Heatherwick, whose studio is celebrated for pushing the boundaries of architectural and artistic design. Heatherwick’s team envisioned SILO as a striking, 100-meter-high sculpture made from repurposed industrial materials, symbolizing strength and renewal.

The construction process was complex, involving the careful assembly of thousands of steel components into a seamless, twisting form that appears to defy gravity. Hoberman’s book delves into the technical feats involved—from structural engineering to material selection—highlighting Heatherwick’s signature approach of blending artistry with engineering precision. The project exemplifies Heatherwick’s philosophy of creating iconic structures that resonate emotionally while serving as functional art.

Marc Hoberman signs limited edition prints at ORMS Printroom in Cape Town for the book launch

The home of Zeitz MOCAA

The SILO sculpture isn't just a standalone masterpiece; it’s intrinsically connected to the development of the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) in Cape Town, South Africa. Originally, the SILO building was a grain silo—an industrial relic of the city’s port—and was transformed into the museum’s striking headquarters. This adaptive reuse project was also spearheaded by Thomas Heatherwick, whose team converted the silo into a world-class cultural venue.

The integration of SILO as both artwork and architectural landmark underscores a broader vision: celebrating Africa’s rich artistic heritage while fostering contemporary creativity. Hoberman’s book explores this synergy, illustrating how the sculpture and the museum together serve as symbols of cultural resilience and innovation. The SILO sculpture, visible from afar and standing adjacent to the museum, acts as a beacon for the vibrant artistic community in Cape Town and beyond.

A Rich Visual Journey

Accompanying the detailed narrative is an extensive collection of photographs, sketches, and behind-the-scenes images that bring the story to life. These visuals offer readers an intimate look at the construction process, the intricate details of the sculpture, and the vibrant community events centered around SILO. Hoberman’s keen eye for detail and his ability to capture the artistic process make this a visually captivating experience.

One of the key images from Marc Hoberman's book "Silo - The Making of an Icon"

Insights into the Creative Process

One of the standout aspects of *SILO – The Making of an Icon* is its exploration of the creative journey. Hoberman delves into the challenges faced during development—technical, logistical, and conceptual—and how these hurdles were creatively overcome. The book provides inspiration for artists, architects, and community leaders alike, illustrating the power of perseverance and collaborative effort in realizing a shared vision.

An Essential Read for Art Enthusiasts and Community Advocates

Whether you’re an art lover, a cultural historian, or a community activist, SILO – The Making of an Icon offers valuable insights into the transformative power of public art. Marc Hoberman’s compelling storytelling and rich visual documentation make this book a must-read for anyone interested in understanding how a single sculpture can become an enduring symbol of identity and resilience.

In a world where art continues to shape societal narratives, Hoberman’s work reminds us that behind every iconic piece lies a story of passion, collaboration, and unwavering dedication. SILO is not just a book about a sculpture; it’s a celebration of the human spirit expressed through creative endeavor, intricately connected to the broader cultural revitalization exemplified by Zeitz MOCAA and Cape Town’s vibrant art scene.